Employers who have an enrollment strategy can see employee participation increase by more than 25%.¹
That's because employees gain confidence from understanding when, why, and how benefits can be used. Guardian's proactive benefits education strategy can help you drive increased member engagement, participation, and satisfaction in supplemental health benefits.
Before, during, and after enrollment, we provide employees with timely, practical information and tips through email and other channels, along with interactive support tools. This direct-to-member educational outreach helps build knowledge and confidence, making it easier for employees to see how supplemental health benefits can support their individual needs.
Beyond enrollment, we provide employers ready-to-use resources that make it easy to support employees year-round, including planholder toolkits, a monthly engagement calendar, and turnkey communications. This type of employer outreach makes it possible for HR teams to continue helping employees understand, use, and get value from their supplemental health benefits with reduced effort — we do the heavy lifting!
Nearly half of workers wish their employer offered digital decision-support tools for benefits choices.² Our research shows that positive, engaging enrollment experiences can help lead to greater appreciation for benefits — driving enrollment and usage.³
We offer multiple options to help boost employee confidence — here's what you can expect:
Live human interaction continues to be the most effective approach for educating and supporting employees.⁵
65% of enrollees rated interactive recommendation tools such as Nayya as their top resource.7
36% of employees spend no time researching their options beyond medical insurance — and need help with the rest.9
40% of employees want benefits-related communications from their employer at least once per month.10
Employees who are highly satisfied with their enrollment experience are 50% more likely to feel their benefits address financial, emotional, and physical wellness.11
Take a tour of the ongoing member support we provide after enrollment — and throughout the year.
1 Based on Guardian’s 2024 voluntary participation rate.
2 Benefits Optimization 2023: How supplemental health benefits and omnichannel communications support workforce well-being, 12th Annual Guardian Workplace Benefits Study, 2023.
3 ibid.
4 Enrollment services may be performed by a licensed insurance producer subsidiary of The Guardian Life Insurance Company of America as applicable. Voluntary product options available through Guardian.
5 LIMRA: 2025 BEAT Study
6 All benefits administration services advertised herein are performed by Nayya, an independent service provider that is neither a subsidiary nor affiliate of The Guardian Life Insurance Company of America. Guardian is neither responsible nor liable for the performance of these services.
7 LIMRA: 2025 BEAT Study
8 Lee Hafner, Guardian's benefits playbook helps leaders tell a 'benefits story', Employee Benefits News, March 18, 2026
9 Guardian’s 13th Annual Workplace Benefits Study, 2024
10 ibid.
11 ibid.
Some features are highlighted for illustrative purposes only. Please refer to your plan for benefit details and terms.
Guardian’s Group Insurance products are underwritten and issued by The Guardian Life Insurance Company of America, New York, NY. Products are not available in all states.